More Than a Toy Store: The Unlikely Story of Zillion Marketplace & Epic Toy Sound
- Action Figure Guild
- Sep 2
- 3 min read
Updated: Oct 22
What happens when a music producer with 15 years of industry experience decides to open a toy store? You get a revolution. You get the fusion of sight and sound, of plastic and passion. You get Zillion Marketplace.
This isn't just the story of a store; it's the story of a community built on a radical idea: that every action figure has a story to tell, and every story deserves a soundtrack.
The First Spark: A U-Haul and a Vision
Our story begins in 2017 with our founder, Ronnie Desiderio. After a decade and a half as a creative director and music producer in the music business, he dove headfirst into his other passion: toys. The beginning wasn't glamorous. It was a U-Haul truck loaded with over 3,000 items from Plastic Empire, a single, massive bulk buy that laid the foundation for everything to come. Zillion Marketplace was born online, driven by a collector's passion and an entrepreneur's spirit.
The Lockdown Remix: A Challenge Becomes an Idea
Things grew. Then, the pandemic hit. As the world locked down, a new universe of creativity opened up online. Toy photography wasn't just a niche hobby anymore; it was a booming art form. We knew we wanted to do more than just sell figures; we wanted to fuel that creative fire.
We created the "Unbox Your Imagination™" Mystery Boxes. Each box was a curated creative challenge with themes like "Horror Havok" or "90s Nostalgia." Inside, artists found a mix of characters, diorama props, accessories, and mystery items. We gave them the ingredients; they created the magic.
The "Aha!" Moment: Where Two Worlds Collide
As incredible scenes from our mystery boxes flooded social media, Ronnie's two worlds collided.
"That's where the magic happened," Ronnie says. "Being a creative director and music producer with a degree in Audio Engineering, I immediately started seeing these scenes as album covers. The album covers became concepts, the concepts became songs."
The action figures weren't just collectibles anymore. They were the stars of the show. The eye behind the camera was the director. The only thing missing was the score. With a personal catalog of over 75,000 original songs and beats acquired over years in the studio, Ronnie saw the path forward.
From the heart of Zillion Marketplace, a visual art record label was born: Epic Toy Sound.
A New Deal for Creators: The 50/50 Split
We believe that art deserves to be valued. We created a model that had never been seen before: a 50/50 revenue split. We provide the music, and when a toy photographer, visual artist, or content creator pairs their visual art with our audio, it becomes a collaborative release. The creator gets full credit and 50% of all revenue the audio generates. Forever.
We created a true partnership. We built a community where creativity isn't just celebrated; it's monetized.
Welcome to the Zillion Universe
Zillion Marketplace is the source for the characters and the props. Epic Toy Sound is the soundtrack to their stories. Together, they form a unique ecosystem for collectors and creators alike.
We invite you to explore, to shop, to create, and to join a community that's changing the game. Come and Unbox Your Imagination™. We'll provide the soundtrack.
The Future of Zillion Marketplace
As we look ahead, Zillion Marketplace continues to evolve. We are committed to expanding our offerings. We aim to include more unique collectibles and innovative products. Our goal is to inspire creativity in every corner of the toy and art community.
Innovative Collaborations
We are actively seeking collaborations with artists and creators. By partnering with talented individuals, we can bring fresh ideas to life. This will enhance the experience for our customers and community members.
Expanding Our Reach
Our vision is to reach more enthusiasts worldwide. We want to ensure that everyone can experience the magic of Zillion Marketplace. Our online platform will continue to grow, offering new features and exciting products.
Engaging with Our Community
We believe in the power of community engagement. Through events, contests, and social media interactions, we aim to connect with our audience. We want to hear their stories and see their creations. This will help us foster a vibrant and supportive environment.
Conclusion: Join Us on This Journey
Zillion Marketplace is more than just a store; it's a movement. We invite everyone to join us on this journey. Let's create, collaborate, and celebrate the art of storytelling through toys and music. Together, we can make a difference in the world of collectibles and creativity.
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